Social considerations are crucial to success in implementing the 30×30 global conservation target

This correspondence outlines the critical need for the implementation of the UN Convention on Biological Diversity’s Target 3 of the Global Biodiversity Framework (protecting 30% of the earth by 2030) to focus on national and sub-national analyses, research questions designed by place-based coalitions, comparative analyses of multiple countries, better social indicators (relating to rights, participation, justice, or financing) and research and support for political mobilization.